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North Dakota Trade Office: Advising a Pasta Exporter |
作者姓名:Derek Lehmberg; Jaeha Lee; |
商品類型:Case (Field) | 商品編號:W25445 |
出版日期:2022/02/01 | 內容長度:13 頁 |
In September of 2020, an international business executive at the North Dakota Trade Office was asked by a client company, Dakota Growers Pasta Company Inc., to advise it on how to increase pasta exports to South Korea. Like many other firms in North Dakota, the client faced a number of hurdles to building successful export businesses. These included limited exposure to foreign markets and limited expertise in trade-related regulations and processes, .....more
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Green Car Inc.: Strategic Direction in the Car-Sharing Service Industry |
作者姓名:Won-Yong Oh, Jinsuh Tark |
商品類型:Case (Field) | 商品編號:W25121 |
出版日期:2021/08/26 | 內容長度:13 頁 |
In March 2021, the chief strategy officer of Green Car Inc. (Green Car), an on-demand car-sharing services company, was contemplating the company’s strategic direction. In an on-demand car-sharing services model, a company owned vehicles and received a fee from consumers who borrowed those vehicles. The strategy of Green Car’s main competitor was to maximize its platform competitiveness by aggressively expanding its operational scale and scope, even .....more
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BTS, K-Pop and the Hallyu: Creating Waves Softly |
作者姓名:Tulsi Jayakumar |
商品類型:Case (Pub Mat) | 商品編號:W25501 |
出版日期:2021/08/21 | 內容長度:20 頁 |
In May 2021, the South Korean boy band BTS beat out other international musicians for all four of the <i>Billboard</i> Music Awards for which they had been nominated. “Dynamite,” BTS’s top-selling song, was the band’s first song in English. BTS and other K-pop groups had been able to achieve a high level of global success, especially since 2013, despite singing in a language that was foreign to many listeners. K-pop and other elements .....more
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Identifying Industries: Financial Statement Analysis and Financial Ratio Analysis |
作者姓名:Frank Li, Imran Yousaf, Aaqib Nawaz |
商品類型:Case (Pub Mat) | 商品編號:W25421 |
出版日期:2021/02/09 | 內容長度:5 頁 |
Students were provided with the financial data for 10 major companies listed on the New York Stock Exchange in 2019. They were also given a list of 10 major industries. As an exercise, students were then asked to identify which company operated within which industry. The exercise would test the students' understanding of how a company’s financial data can be specific to a particular industry. Using only financial figures, could the student identify .....more
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AfreecaTV: The Godfather of Streaming |
作者姓名:David Ross; |
商品類型:Case (Field) | 商品編號:9B20M183 |
出版日期:2020/10/23 | 內容長度:14 頁 |
AfreecaTV Co. Ltd. (AfreecaTV) was a pioneer in the business of live video streaming, as well as in using voluntary donations as a monetization strategy. In August 2020, AfreecaTV’s co-chief executive officer (CEO) and its largest shareholder, was facing a strategic crossroads. After battling global live-streaming giant and Amazon subsidiary Twitch to a standstill in AfreecaTV’s domestic Korean market, the co-CEO had to decide whether to pursue several .....more
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Samsung: The Internet of Things |
作者姓名:Paul Okundaye; Nicole R.D. Haggerty; |
商品類型:Case (Pub Mat) | 商品編號:9B19E020 |
出版日期:2019/09/13 | 內容長度:11 頁 |
In 2014, the Internet of things (IoT) was still considered in its infancy stage. Over the next two years, the IoT matured and represented a considerable amount of uncertainty for the entire electronics industry. In 2016, the industry was at an inflection point regarding the technology, and its largest competitors had to make a choice: risk investing in research and development for a potential return (or failure), or stay the course and let competitors .....more
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Samsung Galaxy Note 7 Debacle |
作者姓名:John Lee; Chloe Zheng; Dominic Lim; |
商品類型:Case (Pub Mat) | 商品編號:9B17MC152 |
出版日期:2018/10/10 | 內容長度:15 頁 |
In early September 2016, Samsung Electronics Co. Ltd. (Samsung), a leading manufacturer of smartphones headquartered in South Korea, released the new generation of its flagship smartphone, the Galaxy Note 7. Despite initial positive reviews and a strong market reception, just eight days later, Samsung voluntarily recalled 2.5 million of the smartphones, after receiving reports of the devices overheating and catching on fire. The problems persisted .....more
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SMR: United against a Global Media Giant |
作者姓名:Sanghyeak Yoon; Hyungjin Kim; Young-Gul Kim; |
商品類型:Case (Field) | 商品編號:9B18M090 |
出版日期:2018/06/25 | 內容長度:10 頁 |
In 2014, recognizing that their leadership in the online media market was weakening, eight Korean television broadcasters severed their ties with YouTube and formed Smart Media Representative Co. Ltd. (SMR), an alliance to collectively distribute online television content and advertising on behalf of the broadcasters. SMR changed the nature of the online video market in Korea. The rights to advertising sales, programming, and distribution that were .....more
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Daimler China: Facing a Media Firestorm |
作者姓名:Wolfgang Messner; Hyo Jin Yoon; |
商品類型:Case (Pub Mat) | 商品編號:9B18C012 |
出版日期:2018/05/01 | 內容長度:6 頁 |
The chief executive officer of Daimler Trucks and Buses China Ltd. was on an expatriate assignment in China. In November 2016, he faced a discomforting situation that could bring an abrupt halt to his career; an unfortunate incident in which he lost his temper led to fierce outrage in local Chinese and worldwide media. The media reaction threatened China’s prominence as a major source of revenue for Daimler, and sent Daimler’s share price on a downhill .....more
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Samsung Galaxy Note 7 Debacle |
作者姓名:John Lee; Chloe Zheng; Dominic Lim; |
商品類型:Case (Pub Mat) | 商品編號:9B17M152 |
出版日期:2017/10/31 | 內容長度:15 頁 |
In early September 2016, Samsung Electronics Co. Ltd. (Samsung), a leading manufacturer of smartphones headquartered in South Korea, released the new generation of its flagship smartphone, the Galaxy Note 7. Despite initial positive reviews and a strong market reception, just eight days later, Samsung voluntarily recalled 2.5 million of the smartphones, after receiving reports of the devices overheating and catching on fire. The problems persisted .....more
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